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Este tipo de inconvenientes no se presentan en el caso de que la distribuidora sea una de las. Unido, Alemania y Francia. En la actividad del sector participan unas Hay que remarcar que, de todas ellas, 34 fueron coproducciones Disponible en:. De esa cantidad,. El Estado. Rooter, , a partir de Kenny, Robert y Broughton, Tom Securing the future of UK animation.

Animation UK. Budget tax relief to boost UK animation, videogames, high-end TV production El nacimiento de esta industria en Brasil se debe principalmente a la clara apuesta del gobierno. El mercado de las obras audiovisuales en la India. Se deduce por tanto el alto. No obstante, esto no ocurre en el caso de. En primer lugar, la industria audiovisual india es muy cerrada, lo que impide la entrada de.

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El mercado de las Telecomunicaciones en Filipinas. El sector. Hasta el momento, la mayor parte de las.

Otro ejemplo es Freej, de la productora Lammtara Pictures, una serie de. Canadian Radio-Television and Telecommunications Commission, La Propiedad Intelectual nace en el momento mismo en el que la obra se origina. Esto es, no. El texto de referencia y. Intelectual, donde aparecen como autores: el director-realizador, los autores del argumento,.

Dentro de los sujetos involucrados, destaca la figura del productor como la persona —natural o. Estos derechos se. Este proceso cuenta con dos versiones diferentes. Por un lado, y al tratarse de una. En muchos. En estos casos el proceso es el. Asimismo los actores cuentan, al igual que los autores, con los llamados derechos morales.

AISGE es. Asimismo, es recomendable que. Se entiende por activo intangible aquel que tiene una naturaleza inmaterial y capacidad para. Estos activos incluyen aspectos tan. Intelectual se extiende igualmente a los diferentes elementos que forman parte de la serie o.

En este contexto, resulta especialmente importante la. No obstante, no ha de olvidarse que, dado que los personajes son protegibles por derecho de. Para ello, los. Una primera alternativa a utilizar por el titular de los derechos infringidos es recurrir a la. No obstante, para ello el. El problema resurge con la Ley. Dependiendo del caso. Resulta interesante el hecho de que. Un ejemplo de este tipo es la serie Pispas, que en enero de fue.

Destacar que este proyecto corre a cargo de la productora Diversidad Visual, especializada en. Y la publicidad en dichos medios es importante para atraer audiencia a Internet; tanto. El uso educativo de los mundos virtuales se ha investigado desde mediados de los 90, a pesar.

En la actualidad, constituyen. Second Life es un entorno virtual 3D que ha sido usado por multitud de. La universidad de. Los libros interactivos potencian la experiencia del lector ofreciendo elementos multimedia, ya. En enero de presentaron sus dos grandes aplicaciones. En lo. Para beneficiarse de estas ventajas, las. En poco tiempo, incluso las retransmisiones. Esto ha provocado un cambio en el modo de grabar y escribir guiones, y.

La narrativa debe cambiar y los. Estas producciones ofrecen nuevas oportunidades de negocio y la posibilidad de crear. Todas las iniciativas eran susceptibles de ser consumidas y entendidas por separado, sin perder. Asimismo, fue esencial la. Es el caso de la saga Star Wars o la serie Dexter. Por otro lado, la serie Dexter, basada en la obra literaria de Jeff Lindsay, ha desarrollado a lo.

En ella. Awesomes …, al igual que la plataforma Netflix, que ya ha dado luz verde a las series House. Conseguir involucrar al espectador en la. The Hollywood Reporter en. House of Cards Estos episodios se. Entre ellos se hallan Smarty, de LG, compatible con todos los televisores que cuenten con un. El licensing se ha insertado en el mercado para ofrecer ingresos adicionales a los propietarios. Se suelen emplear como apoyo. Se llegaron a comercializar unos tipos de juguetes y.

Facebook, que ha puesto a la venta ropa, bolsos, accesorios, etc. En ocasiones, son los propios licenciatarios los propietarios de las.

Angelina Ballerina. Fisher-Price, filial de Mattel, ya era anteriormente la licenciataria de. Telecinco, por ejemplo, ha apostado por. En numerosas ocasiones, la falta de recursos para realizar en un mismo lugar todo el proceso. Por ejemplo,. En algunos casos, el acceso es gratuito incluye publicidad , aunque. Otros contenidos bajo demanda pueden ser los ofrecidos por Imagenio.

Ocurre, por ejemplo, con la. El programa proporciona distintas sesiones para empleado y supervisor. La pantalla busca ser. El supervisor. Estos avances. Lo mismo. Goya a Mejores Efectos Especiales. Xbox Su experimento fue realizado con las criaturas del videojuego de Maxis llamado. Sus guionistas son Devin Bunje y Nick Stanton. La serie ha sido. Busca potenciar la creatividad.

En la serie trabajan 85 personas en las. Steven J. Posner y David Cantolla fundador de Zinkia Entertainment y cocreador y cofundador. Se desarrolla en un lugar inusual: en la parte trasera de un coche, donde viven los Suckers, un. Creada por Claudio Biern. Es entonces cuando los personajes Mochilo, Gazpacho y Pincho. La serie promueve los valores. Con un total de episodios, la serie fue. Es entonces cuando comienza. Entertainment, y con un presupuesto cercano a los 10 millones de euros Para el desarrollo.

Rusia, Corea del Sur o en China, donde se ha estrenado en 2. El largometraje,. Emilio, en estado inicial de Alzheimer,. Por el. Actually, any reality can have protagonism on the web. Today, however in many cases, the problem is not lack of information but information overload. In this new scenario, this new journalism is committed to organise, contextualize and bring value to the vast amount of information that flows incessantly through the network.

This forces media professionals to retrain themselves. They must increasingly manage the endless stream of information, that comes by means other than the usual ways and faster than ever before. But changes in the flow of information brought about by ICTs impact are influencing not only on the direct work of the journalist who manages the information: there is also a real change of focus in the background.

Today, however, in many instances, the media is using the information generated by users. This forces the media and their staff to develop new skills to detect and feed on emerging information sources. This must be done quickly and sometimes even in a intuitive way. About the second problem identified -the new behavior of information flow-, it is worth underlining that they complement the traditional media. This leads to the second big block analysis, which studies the change in the internal dynamics of the work of journalists.

In this media environment that is dominated by ICTs, journalists should be good professionals in the strict sense of the word. They should handle good sources, in addition to criteria to discern between what is important and what is interesting or even merely irrelevant.

But now media professionals also have to handle the new Internet tools to select, manage and organize information that is available on the web. Another important change is in the needs of the production processes. Precisely the words "newspaper" or "journal" connect with the idea of periodicity and the production of information content in a day. With the birth of online newspapers that daily periodicity was broken.

Now it does not make sense to simply duplicate the content that they publish in paper in the new online media. In this new environment, fostered by ICTs, journalists have less time for several reasons: i they must contrast information from different sources, ii analyze what is happening and iii to put the information in context to determine its value.

The online media journalists must update the information as often as the events are occurring. Journalists today are facing more challenges than ever before for example:a. The need to give an account of what happens at the moment in which it occurs, they therefore have to develop new skills that are increasingly similar to those used by their colleagues in radio or television. They must be able to get acquainted with the opportunities presented by the new media and build a new communication model that fits the new environment with a different language.

This is what is known as hypertext language. The public that has access to their contents through the web, are not a passive audience that are simply informed unidirectionally. This is an audience that likes to participate and have their voices heard. Media should be willing to listen and learn to take advantage of this real interactivity with the audience. In the designs of their media communication strategies they should take into account the promotion of public participation.

So far one of the main problems of online newsrooms was the lack of human resources. A small group of journalists had the obligation of updating the information that the bulk of journalists working on the conventional newspaper had covered the previous day.

As a consequence, they would offer an impersonal type of information, normally extracted from large news agencies. They had few opportunities to track and monitor personally the events at their original sites.

Today, the main newspapers, are undertaking, or have already launched, a convergence of their newsrooms. As to what should the role of the mainstream media be in this new scenario. For these authors, the challenge of a convergence plan is not so much to change the product itself, but its processing. One of the problems facing mass media is the need for the different newsrooms of the company to work together on news so as to distribute the story in a unified manner to its different technical supports.

A newsroom in which members work with one common goal of providing the best information, regardless of the medium in which the user consumes it. In this type of integrated newsrooms they should change the times of going to press of each of the media, but not the professionals working on them. But to achieve this goal, one of the main problems facing newsrooms around the world is the cultural changes that the journalists must experiment. Those professionals who uptill this moment were working in the conventional newsrooms may have difficulties in adapting to the new ways of thinking.

They have to be able to find new methods keeping up with the pace of the fast moving world of technology, to change their work methodologies and routines. On the other hand many newsrooms feed on young professionals who master the technological tools, but without sufficient background to add value to their work.

As Jose Luis Orihuela stated it is necessary to have the correct attitude, time and training to change a pressroom. Technological changes can be undertaken in a much more rapid way compared with cultural and organizational changes Orihuela, , p. Thus, technological developments influence the editorial system, the business model, and the ability to adapt to change, both professionals and the media.

Also this is a new phenomenon emerging in which journalists and media are being actors of such change. The speed with which events occur, caused that over a period of time there were no solid theories or hypotheses based on previous experiences.

It was necessary a first phase of observation the very phenomenon that would allow to discover the behaviour patterns and the use of these new communication media. After the first observation period, beginning in , with the birth of the first online newspaper, we identify several consequences that come with the internet in the production and consumption of information.

Change the concept of frequency. This periodicity has become a constant information flow which is necessary to order. The publisher does not also have the hegemonic aptitude to say to the user how they must consume the information. The consumer of information can gain access to the contents by means of page order and the classification that the publisher has decided or accessing to the news contents through other routes, such as the search engines.

This is why the journalist must approach every news, and every article as a unit in itself. It should be kept in mind that the reader can have access to that information without contextualising it, like in a traditional newspaper. This new system makes tagging and labeling vital to access the information. The metadata for each of these news are their genetic code.

The better they are labelled, the easier they are located through search engines that will be visible to users. Diego Peralta, media chief of "El Comercio", Peru, says that labels, tags, "are the old sections of the newspapers, but now are mobile, flexible and fast" Orihuela, , p. It is necessary that the information be visible, can be found on the network with ease. But it is also essential to know how the audience behaves, what they are looking for and how they go about it.

The development of systems of qualitative and quantitative measurements is an essential tool to understand the behaviour of the audience in this new environment. This will help shape a new business model, because offering all types of contents for free is not a sustainable model for quality journalism Orihuela, The future of traditional media is due to its relevance, its brand value and also should be put on line Bandres, , p.

If original and quality contents are provided, adapted to each of the different mobile devices then it could be possible to establish a reasonable payment rate for online content.

But to achieve this goal the use of the internet as an extension of the brand is the answer. It is now imperative that the media put all their efforts, more than ever, in ellaborating high quality information. Only then can it maintain and continue feeding their brand image within and outside the internet. The iVoz of "La Voz de Galicia": the case Professor Orihuela, says that the future of news is digital and presents the question of whether large media publishers will reach a mutual agreement to lead the process of change or, on the contrary, it will depend on the industries and software gadgets to mark the path to follow.

Orihuela, , p. In spite of the fact that so far each medium has followed its own process, the various models implemented by different media groups have allowed for accumulated experience in recent years to exist.

Of the various formulas that have arisen on the web, several conclusions are drawn about how these technologies affect daily journalism: a. Every journalist can function as an independent cell, so they can spend more time where they need to be, which is on the street, in direct contact with the sources, taking the pulse of the citizens. ICTs allow greater decentralization of the job. This allows a network of journalists technologically connected, under a single editorial line, dedicated to providing contextual information.

Through mobile devices, journalists can access to first hand information from citizens, from the headquarters or news agencies. These mobile devices can also allow journalists to create news items, publish, categorize and disseminate them on the net.

These new tools also generate new demands among the public that wants to have inmediate information on what is happening, not just in their immediate environment but also globally. The media should present the world in a different way, bringing it closer to the consumer, giving more importance to local news, without overlooking general news. In this new environment journalists must be able to generate more complete contents in their media languages, using text, photos, audio and video. This is a scenario full of opportunities and at the same time business and profesional challenges.

It has , unique browsers, who consulted more than 33 million pages per month. That leadership, based on the printed edition of the newspaper and consolidated with its digital edition, has also moved to social networks.

Thus, at the time the iVoz was born, the corporation "La Voz de Galicia" already was obtaining a direct impact on more than one million people, across the printed newspaper, the internet, radio, television and the social networks. But undoubtedly the ability to adapt to new scenarios marked by technological developments have contributed to this outstanding permanence in the market. In the pages that follow we study the implementation of this new tool, the iVoz, contextualized in reality and in the historical path of the Corporation "La Voz de Galicia" and its editorial line.

What iVoz is? The iVoz is a new system for processing and editing information on different platforms. It needed a user-friendly tool with which they could transmit live the events happening in Galicia.

This need arises from two fundamental characteristics of the company: i an interest in local and regional information, and ii its internal organization. The editorial policy of "La Voz de Galicia" has conditioned its own internal organization. So, in order to deal in a solvent way with what happens in its area of influence, it has distributed the bulk of the pressroom personnel, among 20 different workplaces, leaving only a third of the journalists in the head office. What was needed was a tool that gave value to these peculiarities, which distinguish "La Voz" of the other media.

The aim was to develop a system that would allow journalists and photographers from "La Voz de Galicia" to cover all the news aspects, such as news writing, tagging, categorizing, inserting multimedia content and publishing them directly or sending them to the newsroom for review and subsequent publication , through their personal computer or mobile phone, in a simple and intuitive way.

Before they decided to implement this system themselves, they had tried other formulas. During the election campaign in , to elect the regional government of Galicia, a pilot project was launched whereas the group of journalists covering the campaign information used mobile phones.

They used at the time one of the most sophisticated models that existed in the market, the "Nokia 95". With this device the direct publishing onto the web was not possible, but it had to be done through a blog associated with the online digital edition of "La Voz de Galicia", published in WordPress.

As for the videos, they were uploaded on YouTube and then redirected to the web. It was necessary to link them one by one, with the site "lavoz. But most important of all was that the editor had in his mind set in transmitting what was happening to each moment using text, photos and video. TechnicalitiesThis editorial decission to put technology at the service of information was what motivated the creation of iVoz. The intention was that the journalists could publish, automatically, multimedia information from the same place where the news occurred.

This involved undertaking various phases: i searching for information processing systems on the market; ii analysis and assessment of our own technological tools; and iii design of the new system.

At the beginning, while they searched for these specific features that could be found in the market, the closest approximation was the tool "Eu reporto" developed by the brazilian newspaper "O Globo". Actually it is a system that allows readers to submit news to the newspaper, but it is not an application designed for journalists.

After this first phase of analysis they decided that it was better to develop a tool that would adapt itself to the uniqueness of "La Voz de Galicia", taking into account its issues and decentralized structure. To obtain a versatile platform, after analyzing the tools available, it was concluded that it was necessary to modify the web that supported the newspaper online. The new website should allow for the news to be automatically published in each of the sections or corresponding categories, through labeling.

And it also permitted the news to be chronologically clasified, if requested by the editor. Another important aspect to consider was the time factor. You can not be late with such implementations if you lead the process.

In june it was decided that it was necessary to develop a own system of processing information adapted to the specific editorial demands of "La Voz de Galicia". The first step was to launch a new website. The project had 6 months to be developed. The redesign of the website was structured based on 30 categories between sections and editions , 4. This allows you to navigate sections internally or by tags. The categorization of these labels was entrusted to a specialized company, Classora.

This new structure of the site allows you, once they are labeled, to automatically enter into appropriate sections or editions and in a chronological way. However, there are sections like Front page, Galicia or Sports, in which news is posted manually by order of relevance and not by the time it was published. At the same time the company was working on the web redesign, the iVoz was being developed.

This was implemented in two formats: a using a web application accessible from all desktops and laptops of writing and b through a native operating system of Apple IOS iPhone Operating System , which allows working with mobile iPhone from anywhere a news event is taking place. The first system allowed them to elaborate and publish news immediately from any computer that had the tool installed.

The journalist can carried out his work efficently, but the laptops features limited their use in the coverage of certain events. The aim of this development was implemented for the web but could also run on the phone, because its use is much more versatile.

The intangible value of the iPhone at the time, compensated the efforts of journalists to adapt to the news ways of working. The tool developed for the computer could perfectly work using the phone with one exception: the iPhone did not allow a browser to explored in its memory so it could not locate the photos and videos recordered in it. The image and audio files could not be integrated in a news post. The pressroom insisted on this point, so it was necessary to develop their own application for the iPhone that would allow it.

The process is as follows: the editor sends the news in XML format via a post with all the files. Through the XML format journalists refer to files supporting information pictures or video, if available. These files are stored on the phone itself, so that the user can check and send back information if they consider it necessary.

All this information goes to a server where the files sent are stored in a directory or folder and redirected depending on their contents: i If it is a video file it is sent to another folder that automatically generates screenshots of the video; ii In the case of a video, its posting on the web always manually, the journalist can not do it automatically; iii If the file is a picture, the system automatically sends it from the directory entry right to the storage, image processing and writing texts system the SGdeVOZ , as if it were a news agency.

At the same time it is sent to the web information manager SedVOZ for online publication; and iv If it is a text file, the process is the same, the system inserts it in the SGdeVOZ acting as a news agency and also submits it to SedVOZ for its publication.

As soon as the journalist sends these materials he can decide whether the information is automatically published on the website, in the section or corresponding category according to the label the journalist entered. He can also send the information in draft format.

In this case a journalist at the main pressroom would have to receive these drafts and once they are edited, they would be downloaded ready to be published on the web. Whether the journalist decides to publish directly except in the case of video , or if he sends information in draft format, different target systems and editorial departments receive a notification alerting dispatch of new materials. In the case of such notification where "subject" appears, it should specify: i the status of the content if it has already been published or are in draft form for review and subsequent publication ; ii who is sending it and; iii what type of content it is complete story, photo or video.

This app of iVoz in beta, was tested in the presidential election campaign of the government of Spain in The implementation process ended in march with the distribution of terminals among journalists and photographers of the staff. Analysis of early resultsA tool alone can hardly change the standard procedures followed by newsrooms during many years.

Probably its far more faster implementing a new technology than bring about a cultural change. For this reason, the people in charge of the online newspaper also began to work in the conception and design of a training course for journalists.

At the same time that they were making the final adjustments on the web redesign, they were developing the iVoz prototype. The new technological tool was introduced during a process of change in the culture of the journalists. Only then could the journalists begin to change their work habits and the very language they use in processing their information.

The managing directors of "La Voz de Galicia" are taking the first steps in modifying, probably in a definitive way, the publishing system in the digital environment. But the tool itself does not cause the change in newsrooms. The effect of the implantation in the newsroom. This new software tool has allowed to integrate the work of journalists and photographers of the newspaper "La Voz de Galicia" to meet the needs of the digital edition.

This is a key element in the digital environment, as now; perhaps more than ever, it is necessary to give special emfasis to high quality information. We must return to first hand journalism in order to make good journalism in the strict sense of the word. In this scenario, the iVoz becomes a commitment to immediacy and local journalism, since it makes an immediate update of the most relevant news targetted to audiences that seek first-line information.

In an interim analysis, conducted in may -one month after iVoz implantation-, early indicators were obtained that cultural change was reaching the newsroom.

The remaining 6. Table 1 Most of the news updated in the web is elaborated in the newspapers different news offices, spread over the Galician region. This news offices appear on the web identified by the category of "editions". The new tool constitutes a basic support for local journalism. With respect to Vigo, it is a geographic area in which the newspaper "La Voz de Galicia" has struggled continuosly to increase its readership.

This pushes them to work harder and to take special care for their online edition in order to attract more readers to use this technical support and, consequently, encourage brand loyalty to the name LA VOZ.

The impetus given by "La Voz de Galicia" in the processing of information on the Web is also causing a change in the other media in their environment. Olalla Sanchez, digital journalist of "La Voz de Galicia" and responsible for editing in Santiago de Compostela is sure that "the launching of iVoz has forced other media to redesign their pages, and try to be faster updating the news.

Consequences in audiences resoults and business modelThe iVoz allows "La Voz de Galicia" to interact with their audience at the very moment the news occurs, without temporal limitations of the traditional media.

The site of the newspaper -medium specialized in offering local information throughout its 14 local daily editions-, can receive constant and inmediate updates from its journalists, from the place where the news happens. This technological development is an authentic revolution in the professional practices of a newspaper with years of history and it has produced a very possitive feedback of the audience. From the moment of the implantation of iVoz, "La Voz de Galicia" duplicated its audience on the internet.

Figure 4 In january the web reached the sixth place in the web page ranking of general information newspapers in Spain. In the national ranking, Lavoz. With respect to regional newspapers Lavoz. For those in charge of the online newspaper this increase in daily web traffic is due, undoubtedly, to the launch of iVoz: "These audience rates show an increasing support by the readers since the digital integration plan was launched on january 4 of last year.

The Director of Lavoz. Figure 5 Conclusion In this environment dominated by the technology, the future of journalism goes back to its origins: do good journalism out of the pressrooms directly from the street, searching and feeding sources. It is essential that every journalist should help build confidence in the brand they work for. But to accomplish this, the journalist and the media have new tools. Just as we can not divide the role of journalists regardless of the technical support if they work for the same company.

We must speak always of offering complete and rigorous news in in integrated newsrooms, and with a clear predominance of the visual component. This new concept in the processing of information, which is made possible by the development and implementation of tools like iVoz, has involved several aspects There is substantial variation in the time required by journalists to develop their stories;2. It has simplified the way to approach the citizen; 3.

Has managed to erase the geographical distances between the reporting, the medium itself and receiving information; 4. It has been a new commitment to local journalism online this new tool allows all local web editions are updated in real time, with news of what just happened anywhere in Galicia and; 5. It is reacting to other media interests in the same area of influence.

Once again it shows how technology links directly to the agents and it is these agents in this case, the media who drive change.

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Usabilidade na Web: projetando websites com qualidade. Rio de Janeiro: Campus. Palacios, M. In Palacios, M. Modelos de jornalismo digital. Salvador: Calandra. Van Dijk, T. Wolf, M. Zamith, F.


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